According to data from IBISWorld, there are more than 7.32 million commercial real estate businesses worldwide.
It's an incredibly popular industry, and with the right strategies, you could make a lot of money through commercial property investment. There are various elements you need to master, and one of the first is property marketing and advertising. Finding commercial tenants isn't always easy, so you need to have suitable property promotion strategies if you want to be successful.
In this guide, we'll look at some key commercial property marketing tips that could help you reach your investment goals. Let's dive in.
Create an Appealing Website
Property listing sites might be perfect for residential properties, but you will want to stand out more when leasing commercial real estate. Tenants will be looking for a company they can trust, so you want to make a good impression.
A professional website will show that you take your business seriously. It's also the perfect place to showcase your properties.
It's best to work with a professional web designer. They can make sure it's user-friendly and works on different devices so any users can easily see what you have to offer. Make sure you include all company information and clear details on the commercial rental properties you have available.
Establish a Social Media Presence
Social media has become an incredibly powerful business tool in recent years. It can be an effective way to promote your commercial real estate business.
On top of marketing your properties to potential tenants, it can be a great place to connect with other professionals in your area. Networking can help any business improve its reach.
Share listings from your website on your social media platforms. This is one of the most cost-effective ways to get more eyes on your properties.
Create Videos for Your Properties
High-quality images are a crucial part of real estate marketing, but videos can allow you to take things to the next level. Not only will they help you catch the attention of potential tenants, but they offer a much better insight into the look and feel of a property.
Some people may not be nearby when looking for properties. Videos can be ideal for anyone who would have to come a long way for a viewing as they can see more than what pictures will show them.
Virtual walkthroughs are ideal for showing the interior of a property. You can also use aerial drone footage to showcase the exterior of your properties. These can be incredibly effective for property advertising as they will make you stand out from the competition.
Effective Property Marketing and Advertising
If you want to achieve success in the commercial real estate space, quality property marketing and advertising are essential. Working with a reliable property management company can be a great decision as they can help you market all of your properties effectively.
PMI Mid Michigan is a full-service real estate asset management company serving clients throughout Flint and the surrounding communities. Our experienced team is dedicated to helping our clients achieve their goals and uses the latest technology to achieve this. Take a look at our commercial property management page to find out more about what we do.
